Millennials dress the same, right? This is just an assumption statement. Most of them are easily spotted sporting the same plaid shirt or jeans. More often than not, they tend to dress in the same styles. However, dismissing them for wearing the same clothes and seeing them in your social media feed for a while seems easier. However, millennials are a different breed. They are driven less by a want for attention but more by a connection.
Dressing connects millennials to their peers and makes them feel more seen and understood. When we see people dressed in some styles, we process and interpret one’s fashion choices.
Here are other ways that millennials perceive fashion! ‘
Conscious Choices
Unlike the older generation, millennials are more intentional and conscious of their style choices. Millennials are just some of the ones who want to wear secondhand. A survey by Value Village states that most Americans prefer to get used clothing. A lot of millennials prefer to thrift their clothing.
Another reason why they are more conscious about their choices is because they are more environmentally aware. Fast fashion has impacted the environment negatively. Trends inspired by what is portrayed in fashion shows or catwalks influence the designs of fast fashion brands.
ZARA, H&M, GAP, and Forever 2 are some of the biggest fast fashion companies. However, these companies release seasonally and go out of trend after a while. As a result, people dispose of fast-fashion clothes after a short time. The production process also harms the environment and contributes to air and water pollution and toxic chemical usage to construct the fabrics. 8.1 percent of the global greenhouse gas emissions come from apparel and footwear production.
Millennials are working actively to put pressure on more popular fast fashion brands so that they can have corporate social responsibility. Previously, consumers were less environmentally and ethically conscious. For the fashion-conscious but also ethically aware millennials, investment pieces like the ones from Seiko Presage are more worth splurging on, even if they are more expensive. However, their concern lies more about the ethics.
Logos Whomst
Luxury brands reevaluated their approach to the millennial market. Designer logos were something other than what millennials enjoyed. Although they love selfies and FB, they do not use appearances to capitalize on social status. A slump had occurred, with the values showing for it: Gucci’s sales decreased by 1.1% in 2014, and then Prada’s showed a decrease of 1.5%.
Ubiquitous brand logos on pieces adopted since to the preferences of the millennials. Not only have they gone logo-less, but they have also become more high-quality fashion items.
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The buying channel for millennials has also considerably changed. Millennials are more tech-savvy. Thus, the line between technology and fashion has dramatically blurred. How the fashion industry produces, advertises, and sells has elevated to a new level.
According to a study by BigCommerce, two (2) out of three (3) millennials would instead shop online than in a physical store, thanks to the presence of online shopping apps.
Individuality
Madona-esque vibrancy was king in the 80s. After that, plaid tops and distressed jeans ruled the 90s. Individuality is now the trend for the millennials. They style and match according to their personality through the uniqueness of their looks.
Wrapping Up
Dressing well has become more than looking suitable for the millennial. They now approach fashion with more different attitudes. Choices are more intentional and have a different perspective with designer things. Moreover, they are conscious of the ethics of the clothes they wear.
