Are you seriously thinking about starting a wholesale hair business? It’s more than just banging out a personal website, getting a logo designed for $100, putting out some products, and hoping people can find your website and start to flood you with orders.
The competition is much steeper than you could ever imagine. To become a wholesale hair vendor, you must do far more serious planning before you start. To wholesale hairpieces and extensions, you are expected to be able to supply in bulk to hundreds, if not thousands, of hair distributors, salon owners, or private stylists.
Establishing a solid, well-established name, like New Times Hair, will be paramount for your wholesale hair business. Any negative feedback from your clients will be disastrous. You could quickly lose half of your annual revenue and, for the worse, clients who may never come back.
Intimidated? Just relax. Go through this post; you will know all the vital steps of becoming a wholesale hair vendor. Let’s start now and get ready to gain some practical insights.
What Is a Wholesale Hair Vendor?
Let’s first clarify the difference between a wholesaler who resells and a wholesale factory (which are two types of wholesale vendors) in case the terms “wholesale hair vendor factories” and “wholesale hair vendor resellers” are still occasionally confusing to you.
1. Resell Wholesale Hair Vendors
Resell wholesale hair vendors are simply sellers who purchase hairpieces or extensions in bulk from hair factories or sellers and resell them to other retailers or distributors. The significant difference between them and manufacturers is that they do not make hairpieces or extensions; they buy them from hair factories and resell them at discounted prices.
These days, many commercial hair organizations pose as wholesale factories when, in reality, they are just resellers. Be on the lookout for them. You may spot them by using the following tips:
- Make video calls to verify the factories; companies that resell hair commercially can only claim to be the top wholesale hair suppliers if they have a factory!
- Demand a guarantee within the ordering window; as commercial companies do not make the hair themselves, they cannot satisfy your request!
- Those businesses are only resellers if the prices are far from the basis prices.
2. Wholesale Hair Vendor Factories
Hair factories are the first link in the chain, from producing hairpieces and extensions to when the end user receives their product and gets it installed. They are the original distributors of hair extensions and the suppliers for reselling wholesalers, retailers, or even buyers for personal use (salons, hair stylists, etc.).
Wholesale hair vendor factories are the ones that make hairpieces and extensions and sell them directly to other wholesalers or salons. They have factories, equipment, techniques, and laborers to produce hair.
3. When and How Is a Vendor Considered a Wholesale Hair Vendor Factory?
As far as we know, both hair factory vendors and resellers are wholesalers, but they are different in their roles. For us, the question is, how can we tell if the supposed hair vendor is a factory or a reseller? A vendor will only be classified as a factory if it satisfies these requirements:
- A factory will have the necessary equipment, qualified workers, and material facilities on an appropriate scale.
- A factory will also have a sufficiently modern technique and a large enough productivity for the factory’s scale.
- A factory can easily verify hair quality at the required levels because reputable wholesale hair vendors produce the hair, so quality is considered.
- A factory has enough laborers and managers to operate it.
What Steps Do You Take to Become a Wholesale Hair Vendor?
You can’t simply do it online to become a wholesale hair vendor. Your clients will be retailers or regional distributors. They will be making massive orders. So they expect you to keep a considerable stock and take the business seriously.
1. Research Your Products
Learn and get familiar with all sorts of information about your products, such as human hairpieces and extensions, the difference between synthetic and human hair products, etc.
To learn as much as possible about the items you plan to offer, read cosmetology and hair care books, speak with certified hairstylists, and peruse online hair care forums.
2. Find a Venue for Your Business
Your store doesn’t have to be fancy and well-decorated. However, it must have enough space to store the products you will dispatch later to your clients. Prepare shelving and hair stands to hang hairpieces and extensions.
Instead of finding a hot location in the CBD that is easily accessible for end users, you need a hot venue that’s easy for transportation and logistics, such as a location near a port or airport.
3. Find a Reliable and Factory-Direct Supplier
A reliable supplier is a significant key to your success. The quality of the products and services you provide to your clients must be worth the value you declare.
A reliable supplier is more than just a supplier. Ideally, he is your business partner and can supervise you from start to finish in successfully becoming a wholesale hair vendor.
Get Rid of Middlemen
Many suppliers are intermediaries. The products you get from them have probably been from another party, their previous supplier. This way, you’re least likely to have reached the best wholesale price. However, ordering directly from the factory will maximize your profit margin, as all intermediaries are cut out, and no one will want extra profit from this deal except the factory itself.
Factory Direct Ensures Quality Control
With regular wholesale suppliers, it’s hard to guarantee that what they get for you is of the best quality. Even if there’s something wrong with the product, you can barely trace where it’s from.
The best option is to look for a hair factory. With a hair factory as your supplier, you can guarantee you have gotten the first-hand product at the most discounted price. Plus, you can keep updated with production progress; with something goes wrong, you can easily trace it back.
So, hunt for the best factory to be your supplier. If you can, get an air ticket and visit Asia. It is part of the cost of becoming a wholesale hair vendor.
4. Determine Your Online Selling Channels
To become a successful wholesale hair vendor, you must plan thoroughly to determine the channels that will help you make sales. It would help if you got both online and offline channels sorted.
A Physical Store
As mentioned above, wholesale hair vendors are expected to supply products in bulk to salons and distributors; a physical store is a must. And to build a lasting business relationship with them, they need to give them a strong sense of trust and dependability. So you need to rent or buy a place to store your products.
To become your potential long-term client, the salon owners, distributors, etc., may want to visit your store. A physical store will significantly reassure them about your capability to supply.
Social Media Marketing
Never underestimate the power of social media. Hair extension giants Zala Hair and Luxy Hair run their businesses entirely online. Indeed, they are both retailers, not wholesale hair vendors. However, they make YouTube videos and FB posts regularly. Now, they have over 8,000,000 fans. Zala’s TK account is the world’s most extensive fan base for all hair-related content.
You need to do the same; it will be relatively cheap if you know how to do it effectively. Start making industry-related videos and post images and articles on the most popular platforms like YouTube, TikTok, and FB. Think from your client’s shoes, making content accordingly. You will surely get them hooked.
Here’s a tip: wholesale clients buy from you in bulk, and you have fewer competitors than retailers. Create content they like, and you will make grand sales.
Online Wholesale Hair Vendor’s Store
An online store is a professionally developed official website wholesaling hairpieces and extensions. At the same time, start an account on different B2B platforms like Alibaba, Aliexpress, etc. Especially your online store, which is very important.
Buyers interested in your social media content must be channeled to your store to make a purchase. Get an IT entity to develop a professional online store for you. You can still make wholesale options for them, get them to order in bulk, and pay online, just like a typical online store.
Conclusion
Now you know the different terms that define wholesale hair vendors. How to become a wholesale hair vendor depends on how much you know about the industry. Getting a supplier you can partner with and professionally supervise you to make successful sales is paramount. With hair factories as your supplier, you can get the best wholesale price and keep your product quality in close check.
To become a successful wholesale hair vendor, you need a proper physical store to hit deals with bulk buyers. Online stores and social media are equally important in helping you succeed.
Newtimes Hair has been manufacturing and wholesaling premium human hairpieces, toupees, and extensions for over a decade. They design and make packages, too. Contact them now. They are your one-stop destination to kick start your business and running.
