It comes as no surprise that the telemedicine market became overcrowded in a few years. In 2022, the market of telehealth was valued $87.41 billion and is estimated to grow by $286.22 billion by 2030. Investments in telehealth increased, and ambitious startups started competing to gain patients’ trust. The very first step they take is building a turnkey healthcare website.
That’s why, in this blog post, we rounded up the 7 best examples of healthcare design practices to help you build an exceptional and effective healthcare website design.
Use Color Psychology
Color psychology isn’t just about making your website visually appealing – it’s about creating an emotional connection with your audience. For a healthcare website, choose colors that evoke trust, reliability, and compassion. Soft blues and greens can convey a sense of calm, while warmer tones like yellows and oranges can convey positivity and energy. Striking the right balance can help visitors feel more at ease and confident in your services.
Appear to Your Audience Values
In healthcare marketing, knowing your patient is a key. If you know your audience well enough to identify their pain points and understand what they value, you can articulate your offer in a way that appeals to them and ensure your design speaks to them directly. If your focus is on family care, incorporating images of families and warm, inviting design elements can resonate with your audience on a deeper level.
Answer Why You
There are so many searches for health-related services and there are so many online health providers. As people come across your website, let them understand why YOU are the right choice for them. Make it clear and loud on what sets you apart – whether it’s cutting-edge technology, specialized expertise, or a patient-centered approach. Include FAQ, informational pages, and case studies to talk about your specialty.
Stay Consistent With Your CTAs
Strategically placed call-to-action buttons guide visitors through their journey on your website. Maintain consistency in design and messaging for your CTAs. Whether it’s scheduling an appointment, downloading resources, or subscribing to a newsletter, make sure these elements are visually distinct, easy to find, and straightforward to use.
Include Reviews
Reviews play a crucial role in digital experience. Nevertheless, many healthcare service providers underestimate the relevance of online reviews putting user testimonials and stars to the bottom. The testimonials pane should be put front and centered, preferably in bold, and be fresh. In fact, 44% of people say a review must be written within one month to be relevant.
Include Convenient Search
A user-friendly search function is indispensable for larger healthcare websites. Patients often visit your site seeking specific information, whether it’s a particular service, doctor, or medical condition. An efficient search bar makes navigating your site easier and enhances the overall user experience.
Make Finding and Contacting You Easy
Even though not every visit to your healthcare website will turn a visitor into your patient, it is important to make sure patients know how to reach you whether they need a video consultation or require urgent help. Make sure essential information like your contact details, location, hours of operation, and online scheduling tool are prominently displayed.
Use High Quality Engaging Visuals
In the case of telehealth website design, using high-quality imagery is not only about making the platform more visually appealing. It’s about “humanizing” your website and conveying complex medical information in an easily digestible format. Include pictures of your doctors, so patients know who they’re scheduling appointments with. Consider incorporating videos that introduce your team, explain medical procedures, or provide health tips. Give preference to original photos and videos instead of stock images. Leave some empty spaces, so your website doesn’t seem clumsy.
Transforming these healthcare website design practices into reality is made effortless with Voypost, a prominent telehealth website development company. With a profound grasp of the healthcare landscape, Voypost ensures your website embodies trust, resonates with patients, and exceeds patient expectations in 2023 and beyond.
